Branding

Branding is the process of creating a distinctive and memorable identity for a business, product, or service. It involves defining the core values, vision, mission, personality, and voice of the brand, as well as designing the visual elements that represent it, such as the logo, color palette, typography, and imagery.

Business cards

Development of the design of new business cards and representative badges, refinement of the existing design, design of the general style

Interiors, spaces

Creation of a harmonious office style of your company, taking into account corporate canons, psychological types of employees, geographic location, visitation, etc.

Flyers, leaflets, brochures

Design and layout of advertising booklets, flyers, 'accordion' brochures, copywriting (selling and inviting text)

Logos

Production of a complete logo creation cycle from scratch or adaptation of an existing logo to new trends and perceptions

Signboards, showcases

Creation of layouts for signs and showcases, taking into account materials, corporate identity and recommendations from the administration of your region.

Manuals, instructions, ebook

Creation and design of technical documentation, user manuals, text guides, overview brochures, advertising leaflets, etc.

Billboards

Creation and design of layouts for city boards, billboards, pillars, pavement signs, advertising banners, pedestals. Development and installation of illuminated advertising on sidewalks.

Gadget branding

Creation and design of branding layouts for branded products: stationery, lighters, gadgets, packaging materials, etc.

Branded bags, clothes, underwear

Creation and design of branding layouts for branded clothing and accessories: T-shirts, bags, shoes, backpacks, phone cases, etc.

What is a brand book / brand guide?

When you don’t have rules, every designer and every marketer will present their ideas however they see fit.

They will express their personality and not represent the identity of the brand. There is nothing wrong with diversity, but there is a point where diversity can be too detrimental. Contrasting design styles and communication approaches will make the brand look sleazy. This will also lead to a misunderstanding of the brand and a decrease in its recognition.

A brand guide can be especially helpful for new hires. It can act as a new employee orientation. Reading the manual will help them get used to the rules of the brand much faster than through trial and error. It’s more professional.

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