Development of the design of new business cards and representative badges, refinement of the existing design, design of the general style
Creation of a harmonious office style of your company, taking into account corporate canons, psychological types of employees, geographic location, visitation, etc.
Design and layout of advertising booklets, flyers, 'accordion' brochures, copywriting (selling and inviting text)
Production of a complete logo creation cycle from scratch or adaptation of an existing logo to new trends and perceptions
Creation of layouts for signs and showcases, taking into account materials, corporate identity and recommendations from the administration of your region.
Creation and design of technical documentation, user manuals, text guides, overview brochures, advertising leaflets, etc.
Creation and design of layouts for city boards, billboards, pillars, pavement signs, advertising banners, pedestals. Development and installation of illuminated advertising on sidewalks.
Creation and design of branding layouts for branded products: stationery, lighters, gadgets, packaging materials, etc.
Creation and design of branding layouts for branded clothing and accessories: T-shirts, bags, shoes, backpacks, phone cases, etc.
When you don’t have rules, every designer and every marketer will present their ideas however they see fit.
They will express their personality and not represent the identity of the brand. There is nothing wrong with diversity, but there is a point where diversity can be too detrimental. Contrasting design styles and communication approaches will make the brand look sleazy. This will also lead to a misunderstanding of the brand and a decrease in its recognition.
A brand guide can be especially helpful for new hires. It can act as a new employee orientation. Reading the manual will help them get used to the rules of the brand much faster than through trial and error. It’s more professional.