Development of the design of new business cards and representative badges, refinement of the existing design, design of the general style
Creation of a harmonious office style of your company, taking into account corporate canons, psychological types of employees, geographic location, visitation, etc.
Design and layout of advertising booklets, flyers, 'accordion' brochures, copywriting (selling and inviting text)
Production of a complete logo creation cycle from scratch or adaptation of an existing logo to new trends and perceptions
Creation of layouts for signs and showcases, taking into account materials, corporate identity and recommendations from the administration of your region.
Creation and design of technical documentation, user manuals, text guides, overview brochures, advertising leaflets, etc.
Creation and design of layouts for city boards, billboards, pillars, pavement signs, advertising banners, pedestals. Development and installation of illuminated advertising on sidewalks.
Creation and design of branding layouts for branded products: stationery, lighters, gadgets, packaging materials, etc.
Creation and design of branding layouts for branded clothing and accessories: T-shirts, bags, shoes, backpacks, phone cases, etc.
Before we learn how to make a brand book and talk about the principles of brand identity, let’s discuss what it is and why you need it.
A brand book (also known as a brand guide, visual identity guide, brand manual, style guide, corporate identity, or brand toolkit) is an official corporate document that explains a brand’s identity and represents brand standards. Some brand books focus solely on the design aspect, while others include an overview of the company and communication guidelines.
The most important thing is to evaluate the need for such guidance in your company and decide which aspects should be included.
When you don’t have rules, every designer and every marketer will present their ideas however they see fit.
They will express their personality and not represent the identity of the brand. There is nothing wrong with diversity, but there is a point where diversity can be too detrimental. Contrasting design styles and communication approaches will make the brand look sleazy. This will also lead to a misunderstanding of the brand and a decrease in its recognition.
A brand guide can be especially helpful for new hires. It can act as a new employee orientation. Reading the manual will help them get used to the rules of the brand much faster than through trial and error. It’s more professional.
It is important to have balanced recommendations. You don’t want them to be too restrictive and get in the way of creativity, but at the same time, you don’t want them to be too loose and become useless.
The brand identity book should be a collaborative product of the team. Managers, designers, and copywriters should be equally involved. If the company has a branding department, then that’s great. But the project needs to be coordinated by someone who helps shape the identity of the brand, with enough authority to make decisions and impose them.
All brand leadership is meaningless if employees don’t know about it or don’t respect it.
It should become the norm that new employees be briefed on the brand and asked to read the brand book. We can control the entire process of creating a brand book from A to Z and implement a leadership philosophy in your company.