It is important to have balanced recommendations. You don’t want them to be too restrictive and get in the way of creativity, but at the same time, you don’t want them to be too loose and become useless.
The brand identity book should be a collaborative product of the team. Managers, designers, and copywriters should be equally involved. If the company has a branding department, then that’s great. But the project needs to be coordinated by someone who helps shape the identity of the brand, with enough authority to make decisions and impose them.
All brand leadership is meaningless if employees don’t know about it or don’t respect it.
It should become the norm that new employees be briefed on the brand and asked to read the brand book. We can control the entire process of creating a brand book from A to Z and implement a leadership philosophy in your company.